Amazon cracks down on use of AI images by sellers after New York law
📰 source: cnbc_topnews · 💼 business
amazon is requiring third-party sellers to label product images and videos that contain "ai-generated people" after a new york law took effect last month. the policy, announced to sellers on wednesday, directs them to tag content with specific metadata keywords before uploading. the new york law mandates disclosure when "synthetic performers" are used in ads, described by governor kathy hochul as a "first-in-the-nation" law. amazon clarified the requirement doesn't apply to content with tv, game, or movie characters, or real people altered by ai. the company will add an indicator on listings where applicable. there's no federal law on ai disclosure in ads, but states like california have acted. other platforms like meta, tiktok, and youtube have also added ai labels. amazon's move comes as more sellers use ai tools to generate listing content.
why it matters: amazon's policy forces disclosure of ai-generated content in ads, responding to state regulation and setting a precedent for e-commerce transparency.
source: cnbc_topnews
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