BTS are back: return of K-pop superstars sparks US economic boom
📰 source: theguardian_business · 💼 business
bts are back after a four-year hiatus, and the economic impact is hitting us cities. the group has 14 shows across six cities in august and september, starting with two at new jersey's metlife stadium on 1 and 2 august.
in las vegas, four sold-out may shows generated an estimated $340m in economic activity. tourism economics' michael mariano expects bts to easily compare or even exceed fifa's economic impact on average spending. the group's label, hybe, reported record revenue of $993m last quarter.
fans are flocking to korean restaurants and cultural events as part of the 'bts the city – arirang' project. new wonjo, the oldest korean bbq spot in new york, has a special bts menu, and many fans are trying korean food and beauty products for the first time.
why it matters: bts's return is funneling hundreds of millions into local economies and boosting hybe's record revenue, a clear sign of fan-driven consumer spending.
source: theguardian_business
sentiment: +0.50 · impact: 0.30