cnbc_topnews

Disney weighs free ad-supported streaming, says it has sold out Super Bowl ad spots

📰 source: cnbc_topnews · 💼 business

disney is exploring a free, ad-supported streaming product, ceo josh d'amaro said on wednesday's earnings call. he called it a way to reach price-sensitive customers and said a free offering could drive disney+ subscriber growth. no official announcement yet, but business insider earlier reported the consideration.

free, ad-supported services like fox's tubi, paramount's pluto tv and roku's the roku channel have gained viewers as streaming prices rose. disney also said it sold out super bowl ad spots for february's game on abc and espn, with 30-second spots reportedly going for $9 million. cfo hugh johnston said volume commitments from upfront negotiations were up double-digits year over year, and called the sports ad market healthy but streaming competitive due to growing supply.

lower ad rates weighed on revenue for disney's entertainment unit in the quarter, johnston noted.

why it matters: disney's push into free ad-supported streaming signals intensifying competition for viewers and ad dollars, with super bowl spots already sold out at record prices.

source: cnbc_topnews
sentiment: +0.30 · impact: 0.50

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Surprise fall in US jobs last month as slow summer continues

Homes are selling below asking in 38 of the 50 biggest U.S. cities—if you can afford one

China is gaining ground in AI. But the U.S. still has a major advantage

US strikes $1.2bn deal to pay German firm to halt offshore wind projects