Ford's new 'Fathom' electric pickup truck will start at $28,000
📰 source: cnbc_topnews · 💼 business
ford announced a new midsize electric pickup named fathom, with a starting price of $28,350. destination and delivery charges of $1,595 bring the total to $29,945, hitting the $30,000 mark the automaker had promised.
preorders begin in early 2027, with customer deliveries later that year. the fathom is the first vehicle built on ford's new universal electric vehicle (uev) platform, which the company says is key to bringing its model e business unit to breakeven by 2029. a spokesperson said they are confident the uev platform will be a strategic advantage. ford's goal is for each uev vehicle to be profitable within a year and cost-competitive with ev leaders from china and tesla.
the push comes despite a slowdown in ev adoption and the elimination of u.s. consumer incentives. ford reported $19.5 billion in restructuring charges last year related to its electric vehicles. the fathom will be built at the louisville assembly plant using a new assembly tree manufacturing process.
why it matters: ford's low-priced fathom ev targets the mass market, but faces a weak ev market and billions in prior losses.
source: cnbc_topnews
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