Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments

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📰 source: cnbc_topnews · 💼 business

ford is expanding its accessory and parts business to tap into the $53 billion us aftermarket industry. the automaker plans to increase aftermarket products and have exclusive drops like a nike shoe drop, according to matt simpson, ford customization's executive director. ford custom garage, launched last year, unveiled its first limited-edition bronco with a desert rising package costing $13,695, limited to 1,000 units. packages range from thousands to $27,000 for some trucks. ford targets 8% annual growth in its $15 billion software and physical services revenue, which includes customization. ceo jim farley defended the aftermarket push after criticism over right-to-repair. 46% of us buyers customize their vehicles, with bronco owners leading. simpson says accessories boost loyalty.


why it matters: ford's push into high-margin aftermarket accessories targets a $53 billion industry, aiming to boost per-vehicle profit as auto sales face affordability pressure.


source: cnbc_topnews
sentiment: +0.40 · impact: 0.30

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