NBCUniversal and YouTube ink deal to embed Peacock in the video platform for premium subscribers
๐ฐ source: cnbc_topnews ยท ๐ผ business
nbcuniversal's peacock is coming to youtube premium. starting early next year, all peacock content โ nfl and nba from nbc sports, universal films like minions, and bravo hits like real housewives โ will be available inside youtube for premium subscribers. youtube premium starts at $8.99/month; peacock premium costs $10.99/month. the deal came after comcast co-ceo brian roberts reached out to youtube ceo neal mohan about nine months ago.
the move expands peacock's reach dramatically โ it had 48 million paying subscribers as of june and just hit profitability. nbcuniversal chairman matt strauss said the partnership accelerates peacock's long-term growth. comcast's stock rose over 3% on the news. the deal also extends nbcuniversal's distribution deal with youtube tv and includes enhanced advertising capabilities.
why it matters: bundling peacock into youtube premium could rapidly boost subscriber count and ad revenue for nbcuniversal, reshaping streaming bundling strategies.
source: cnbc_topnews
sentiment: +0.50 ยท impact: 0.50