OpenAI cuts prices for two of its GPT-5.6 AI models as companies grow sensitive to costs
📰 source: cnbc_topnews · 💼 business
openai cut prices for two gpt-5.6 models on thursday, three weeks after their launch. terra dropped 20% to $2 per million input tokens and $12 per million output tokens. luna dropped 80% to 20 cents per million input tokens and $1.20 per million output tokens. the most powerful model, sol, stays at original pricing. the cuts come as enterprises push back on ai costs and competition heats up from google, microsoft, and chinese startups offering cheaper models. openai rival anthropic recently released claude opus 5 at half the cost of its advanced model. microsoft ceo satya nadella touted cost-effective models on an earnings call, and google debuted three new models this month aiming to undercut rivals. the shift reflects a broader industry pivot from tokenmaxxing—where employers encouraged unlimited ai use—to cost-conscious deployment.
why it matters: enterprise ai adoption now hinges on cost efficiency, with openai cutting prices to retain customers amid cheaper competitors.
source: cnbc_topnews
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