Procter & Gamble will acquire supplements brand Thorne for $3.8 billion, CEO tells CNBC
📰 source: cnbc_topnews · 💼 business
procter & gamble is buying supplement brand thorne for $3.8 billion, ceo shailesh jejurikar said on cnbc's "squawk on the street." the deal, announced tuesday, aims to grow p&g's health and wellness division.
thorne was founded in 1984, went public in late 2021 at a $525 million valuation, and was taken private by l catterton in 2023 for $680 million. annual revenue surpassed $500 million in 2025. most sales come from shoppers under 40, and direct-to-consumer sales have surged. thorne ceo colin watts said earlier this year it could become a billion-dollar brand within a few years.
p&g already owns metamucil, align probiotic, and new chapter vitamins. unilever bought gummies brand gruns earlier this year. p&g's latest quarter saw flat volume and worse-than-expected revenue, with healthcare the worst performer. shares rose less than 1% tuesday morning.
why it matters: p&g's $3.8b bet on thorne targets younger supplement buyers and aims to fix its weakest segment, healthcare.
source: cnbc_topnews
sentiment: +0.30 · impact: 0.50