Shein swings to $99m loss as Trump tariffs hit sales
📰 source: bbc_business · 💼 business
shein swung to a $99m loss in the first three months of 2025, compared with a net income of $395m a year earlier. the removal of the us de minimis exemption on small packages by president trump hit sales, as did the iran war. shein said it is considering raising prices in the us market to offset increased duties.
the fast-fashion giant also reported a $328m paper loss from an accounting change for special investor shares. it has 281 million active customers, up 16%, who placed over one billion orders. the filing is part of preparations for a hong kong ipo after failed attempts in new york and london. the china securities regulatory commission approved the listing on july 10.
earlier in july, the european union imposed a €3 levy on low-value e-commerce imports, adding more pressure. no details on ipo size or timing were given.
why it matters: tariff policy directly hits fast-fashion business models reliant on duty-free small packages, forcing price hikes and slowing growth.
source: bbc_business
sentiment: -0.50 · impact: 0.60